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Business to Farmer: Factors Affecting Farmer Buying Decisions

B2B purchases are needs-based, not wants-based. However, B2B buyers are still people, and they can make decisions based on what some might consider to be irrational factors. While B2C consumers often make purchases that may be seen as frivolous and driven by emotions, they aren’t the only ones.  In B2B, decision-makers are accountable – to […]