Susan Groeneveld

Chief Intelligence Officer

Located in Calgary, AB Susan co-created WS (simplyws.com) 18 years ago, with the goal to create measurable marketing success for the numerous organizations she serves. A co-creator of multiple, globally recognized, award winning companies; she is an expert in marketing consultancy, business model development and marketing outcome approaches for national and multinational corporations. Susan has worked with Bayer, Novartis, Roche, Elanco, Canadian Lentils, UPL, Purina, General Mills, Federated Co-operatives and Royal Canin to name a few. Susan wonders about the problems we can solve and is inspired by the power of humanity to do good.

Facts about Susan

  • Outside of work, Susan loves to ride horses and read fantastic books — but not usually at the same time.
  • Life motto: Wake up every day with a purpose.