Susan Groeneveld

Chief Intelligence Officer

Susan brings a wealth of knowledge to the WS team with 24 years of integrated agency experience; specifically in planning, public relations, business insights and account service execution. She is an expert in strategy, business model development and validation, brand insight, creative engagement and team building. Susan wonders about human nature and how we continually surprise one another as humanity evolves.

Facts about Susan

  • Outside of work, Susan loves to ride horses and read fantastic books — but not usually at the same time.
  • Life motto: Wake up every day with a purpose.