THE CLIENT: WS

 

WS has been operating as a medium-sized marketing agency in North America since 2001. With a primary focus on agriculture, the company provides integrated marketing for a wide variety of local, national and multinational accounts. It’s just a nice, normal agency. Zero connections to the occult, direct mail, or any other dark magic.

 

A LITTLE BACKSTORY

In the spring of 2018, WS went through a change in ownership and became 100% Canadian owned. This led to a complete rebranding of the company and an influx of new disciples in every department.

OUR CHALLENGE

The agency had a new identity, a new personality and new independence to celebrate.

Some say the challenge was, “To generate loyalty beyond reason through a staff-focused social event, because the best work possible happens when high-functioning teams are able to come together in a trust-based environment.”

But someone else said, “Look, there was no challenge because none of this EVER happened. Maybe you shouldn’t ask so many questions if you know what’s good for you.” Then their eyes glowed, which was weird.

THE SOLUTION

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MEASURABLE RESULTS

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REFLECTION

“Are you kidding me? You’re seriously asking me about WS Society? Out in the open like this? Do you have any idea how dead I’d be if I really answered a question like that? Leave it alone, man. There is no WS Society, okay? It’s just a myth, told around water coolers by nervous junior copywriters. Nothing more. Now get out of here, before one of The Cloaked Ones see us.”

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