WS Brings Home “Best of Show” at North American Awards
Kansas City, MO – WS, a North American outcome marketing practice, received the “Best of Show” award at the National Agri-Marketing Association (NAMA) Awards held April 6, 2022. WS received the Best of Show – Speciality for the Royal Canin & Cat Healthy – That’s Cat For Feline Fairytails. With submissions from across North America, Best of Show requires entries to win regionally for entry.
Feline Fairytails was an integrated marketing campaign focused on encouraging cat parents to open their homes to a new furry friend from their local shelter and share their stories. Centred around the insight that the bond between humans and pets became even more critical during the pandemic, the That’s Cat For partnership between Cat Healthy and Royal Canin provided credible resources for the best possible care. The social led campaign garnered over 13,500 engagements in just two months to targeted audiences.
“Congratulations to all of the finalists at Best of NAMA. Recognition from experts and our peers is even more rewarding as we collectively acknowledge the importance of animal care during a shifting global pandemic,” said Susan Groeneveld, WS President and Co-founder, Cat Healthy.
In addition to Best of Show – Specialty, WS received the following awards and recognition:
First Place – Multimedia Campaign – Local Category – UPL
First Place – Single Page Ad – UPL
National Finalist – Multimedia Campaign – Local Category – Alberta Beef Producers
National Finalist – Virtual Events – Canada’s Outstanding Young Farmers
National Finalist – Internet Website – Directed to Farmers, Ranchers or Growers and All Others Serving Agribusiness – Alberta Beef Producers