Content & Social Media


While traditional advertising sells the product, content tells the story of your brand. Content marketing creates opportunities for your audience to engage and deepen brand loyalty. There’s no one-size-fits-all recipe for perfect content strategy. Each audience, buyer stage and desired action demands its own carefully tailored plan, from idea generation to deployment.

By marrying up-to-date research on trends, user behaviour and best practices with rich customer insights, our content team maps a 35,000 foot view of your brand or campaign content plan; including content types, deployment platforms, and clearly defined goals.

Our social media team takes over from there, scheduling and publishing content while monitoring social media platforms to ensure your brand’s voice is consistent, and that it grows your audience into a roaring community of brand advocates.



  • Keyword optimization
  • Information architecture
  • Social media management
  • Social media training
  • Content and social media strategy
  • Content development and creation
  • Content auditing and management
  • Lead generation and marketing automation
  • Editorial calendar development

Looking for the soul of Content & Social Media?

Then it’s time to get connected with WS. Follow us on Medium for our latest insights on this constantly changing industry.

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