November 21, 2018

WS Honoured with Top Awards at CAMA; Digital Alberta Embers

Calgary, Alberta. (November 19, 2018) — WS celebrated a winning end to the week at national and provincial award shows held in Montreal, QE and Edmonton, AB late last week. The campaigns and clients recognized at these events highlight WS’ mantra “We Solve. With Soul”, with work that is informed by data and nurtured with audience-centric creativity.

On Thursday, November 15, WS was recognized alongside fellow agricultural marketing professionals from across Canada at the Canadian Agri-Marketing Association’s 2018 Best of CAMA Awards. As finalists in 16 categories, WS was proud to represent the clients whose work was displayed among the best of the best in Canadian Agri-Marketing, including Alberta Beef Producers, Arysta LifeScience, Beefbooster, Elanco Canada, Mealshare, and Morris Industries.

The agency was awarded “Best of Show” in the Specialty Advertising category, for their work on Elanco Canada’s Who’s Your Dog/Who’s Your Cat?, a campaign created to raise consumer awareness about the impact lifestyles have on preventive care for pets. The campaign showcases the agency’s capabilities in strategy, content strategy, creative execution, design, digital marketing, public relations, traditional advertising and production.

In addition to their “Best of Show” designation, WS received nine recognitions, including five First Place awards:

Speciality Advertising Campaign: Who’s Your Dog?/Who’s Your Cat – Elanco Canada
Radio Commercial, Series: Innovation Unearthed – Morris Industries
Billboard or Other Outdoor: Innovation Unearthed – Morris Industries
New Product Introduction: Innovation Unearthed – Morris Industries
Multimedia Campaign, Total Budget of More Than $750,000: Innovation Unearthed – Morris Industries

and four Certificates of Merit for their work with Arysta LifeScience, in collaboration with US agency partner Woodruff:

Company and Association Magazines: EVEREST 3.0 – Arysta
Print Ad, Single Execution: EVEREST 3.0 – Arysta
Radio Commercial, Single Execution: EVEREST 3.0 – Arysta
New Product Introduction: EVEREST 3.0 – Arysta

Rounding out the week on Friday, November 16, WS was also honoured at the Digital Alberta Ember Awards, with the Ember for Best Cross Platform Campaign for Morris Industries’ Innovation Unearthed campaign.

WS is an integrated marketing agency with offices in Calgary, Alberta and Toronto, Ontario.

To learn more about WS’ award-winning team and the work they create, visit