March 22, 2022 | Diane Bures

Marketing Practice WS Appoints Saeed Zaman to Lead Digital User Experience

WS, a full-service outcome marketing practice with staff and resources located across Canada and the United States, continues to develop its growth engine, with the addition of Saeed Zaman, Chief Digital Officer.

“Saeed brings such a diverse and vast wealth of knowledge to this new role at WS,” says Diane Bures, Chief Growth Officer. “He will be responsible for leading the ultimate digital user experience for all WS clients – from the very first point of interaction, all the way through the user journey, to inevitably a successful marketing outcome. He will be engaging with all the various strategic departments within WS, as well as client partnerships, not only creatively helping to craft and develop that digital experience, but also to measure performance and metrics all the way through.”

Prior to joining WS, Saeed has worked in Marketing, Advertising, Communications and Media for over 20 years globally throughout the United States, Canada and the United Arab Emirates, managing some of the most recognized brands around the world including; Bayer, Boehringer Ingelheim, McDonald’s, Garnier, Nintendo, Midas, Dairy Queen, Cartier, Puma, Chrysler-Jeep-Dodge, Peugeot, Spinneys, Pier 1 Imports, 3M, University of Toronto, SickKids Foundation, Forevermark/De Beers, Shell, TELUS, LG and Intuit. 

“I am beyond excited with the opportunity to be part of a fiercely independent practice whose core values are purely centred around achieving the absolute best outcomes above anything else for the clients we partner with at WS,” says Saeed.

WS is a full-service outcome marketing practice with staff located across Canada and the United States. WS delivers insights-driven business intelligence and marketing services that help clients achieve measurable outcomes aligned with key business goals. Their audience-first approach ensures that people, not products, are at the heart of every marketing strategy, ensuring lifetime customer loyalty and measurable return on investment. WS Also Grows More Good by giving back to agriculture and food-related organizations to help support this vital industry.

For more information;

Diane Bures
Chief Growth Officer

Diane Bures

Diane has established and managed marketing and advertising teams for both international and independent advertising agencies for over 20 years. Her focus is aligning the client’s business goals with marketing outcomes that are rooted in a deep understanding of the customer, a strong brand strategy, a strategic marcom plan approach that is personalized, digital-first and performance-driven. You can connect with Diane on LinkedIn.