Killer KPIs: Getting the Most Out of Your Marketing Analytics

TUE, JUN 25, 2019 @ 11:00 AM - 12:00PM MST

Overwhelmed by analytics?

We get it. When it comes to the wealth of data at your fingertips, it’s all starting to feel like too much information. Now more than ever, we can track and collect an unprecedented amount of information about your customers’ behaviour online. Deciding what to track, how to track it, and how to report on it can seem like a monumental task.

How can you take advantage of your analytics to build stronger, more successful marketing campaigns?

Let’s dig into what data can do for you. We’ve been tracking data, building dashboards and reporting on our findings in real time for our clients’ and we want to share some of our key takeaways with you.

In this FREE 1-hour webinar, you’ll learn:

  • Why it’s important to understand what you want from your data
  • Why it’s critical to dig deep and ask the right questions
  • How to find the right collection method and visual display for your data
  • How to analyze your data to create actionable recommendations for improvement

Space is limited – sign up today!

We want to make the hour you spend with us worth its weight in gold, and that’s why we’re limiting the seats for this event, to ensure that we have the time to answer your questions. Can’t attend on the day of? That’s okay! We’ll send you a recording afterwards.

Ready to start using analytics data to set clearer goals, measure your results and improve the ROI of your marketing campaigns? Registration is quick, easy, and free!


Killer KPIs

TUE, JUN 25, 2019
11:00 AM - 12:00PM MST


Meet the Speakers

Graham Kahl is Executive Vice-President of Insights & Analytics at WS. With more than 22 years of experience in advertising, Graham has been focused in the digital space for 12 years, and has built the Insights & Analytics team at WS over the last 5. Together with his team, Graham leverages data to help clients effectively understand customers before, during, and after every marketing initiative.

Susan Groeneveld is Partner and Executive Vice-President of Strategy at WS. She has 23 years of integrated agency experience; specifically in planning, public relations, business insights and account service execution. She is an expert in strategy, business model development and validation, brand insight, creative engagement and team building.

About WS

WS brings together top talent in a variety of disciplines to simplify complex challenges and provide competitive marketing advantages to our clients. We know that killer creative ideas, and the amazing results they can unlock, start and end with measurable insights into our audiences’ motivations. We apply data, experience and intelligence to understand people better and help them create more meaningful connections with brands. WS has offices in Calgary, AB and Toronto, ON.