Beyond the Blog: How to Build Lifetime Loyalty with Content

TUE, OCT 1, 2019 @ 11:00 AM - 12:00PM MST

How are you engaging your customers?

Does your content marketing strategy consist of an infrequently updated blog – and not much else? What steps are you taking to help build trust, credibility and long-term loyalty with your audience?

Creating content for the sake of content is a losing proposition. Your customers have a wealth of options when it comes to the content they consume – and very little time. Gaining their attention is key, but keeping their attention is at the heart of growth marketing. Consumers want to interact with brands in meaningful ways and custom content fosters that positive feeling. If your content strategy is an afterthought, your audience will feel like an afterthought, too.

Content for the sake of content is a losing proposition.

The answer isn’t just to start blogging more. The digital space is noisy and there are plenty of great content pieces that never see any engagement. Content must be built on a foundation of customer understanding and refined through data and insights along the way.

How can you make content the hardest working tool in your growth marketing toolbox?

We’ve been helping our clients create smart content strategies and we’ve created this webinar to share what we’ve learned along the way.

In this FREE webinar, you’ll learn:

  • What content is – and what it isn’t
  • Why you should invest in content
  • How content creates insights you can use to make your content even better

Space is limited – sign up today!

We want to make the hour you spend with us worth its weight in gold, and that’s why we’re limiting the seats for this event, to ensure that we have the time to answer your questions. Can’t attend on the day of? That’s okay! We’ll send you a recording afterwards.

Ready to discover how a strong content strategy can feed your growth marketing? Registration is quick, easy, and free!

SIGN UP NOW

Beyond the Blog

TUE, OCT 1, 2019
11:00 AM - 12:00PM MST

SIGN UP TODAY!


Meet the Speakers

Stephanie Ostermann
Director of Content

Stephanie has seven years of experience in content strategy across all channels; specializing in content creation, execution and deployment, social media scheduling and community management. She holds her Bachelor of Arts in Professional Communication from Royal Roads University. Stephanie wonders how communities define and redefine themselves both on and offline.

Evan MacLeod
Associate Creative Director

Evan brings almost 20 years of multi-level experience in digital marketing, user experience, development, and creative to WS. His skills are supplemented by certification in design and publishing, and some “truly hilarious” online certifications in gamification and UX. Evan always wonders how he can bring a bit of digital into every project, and why his bulldog’s tongue falls out of her mouth when she’s asleep.


About WS

WS brings together top talent in a variety of disciplines to simplify complex challenges and provide competitive marketing advantages to our clients. We know that killer creative ideas, and the amazing results they can unlock, start and end with measurable insights into our audiences’ motivations. We apply data, experience and intelligence to understand people better and help them create more meaningful connections with brands. WS has offices in Calgary, AB and Toronto, ON.