Matt joined the WS family in 2022 as a Group Account Director and brings a wealth of knowledge to the team. He has over 16 years worth of industry experience developing award-winning campaigns for some of the most prominent brands in the world such as McDonald’s restaurants, General Motors and ADAMA just to name a few.
Matt is an accomplished marketing and communications professional that has previously held leadership roles at agencies in Calgary, Vancouver and Winnipeg. He holds a Bachelor of Commerce (Honours) degree with a major in Marketing from the University of Manitoba and recently completed the Marketing Week Mini MBA in Brand Management program. Matt believes in a consumer-centric approach to marketing and that all great ideas are rooted in strategy.