Diane has established and managed marketing and advertising teams for both international and independent advertising agencies for over 20 years. Over the course of her career, she has helped build global brands like Bayer CropScience, Saskatchewan Agriculture, and worked with organizations in the energy, government, financial services, education, healthcare, retail, CPG, transportation, arts and culture, and not-for-profit sectors. Before coming to WS, Diane led the Consumer Marketing team for Banff & Lake Louise Tourism for four years.
Diane’s focus is aligning the client’s business goals with marketing outcomes that are rooted in a deep understanding of the customer, a strong brand strategy, a strategic marcom plan approach that is personalized, digital-first and performance-driven.
