Cheyenne joined WS in November 2021 with 14 years of experience in advertising, brand strategy, public relations and social media marketing. After graduating with a Psychology Degree at the University of Alberta, he spent seven years as a Child/Youth care worker before shifting into the marketing mix. He has a genuine love for people and deep passion for social causes and creative expression in all forms. This passion has allowed him to experience and apply his skills in many facets of the industry from entertainment, consumer goods, global health to luxury and destination branding. He spent nine years in Trinidad and Tobago as a brand strategist and social media marketer for agencies (boutique and large) and NGOs before returning to Canada in 2018. Cheyenne is pun-loving and believes in simplicity over complexity. He is low-key obsessed with typography and good copy.
