Carla Howden

Strategy Director

Carla got her first “real” marketing job in 2006 — even though she didn’t complete her Bachelor of Commerce in Marketing from the University of Calgary until 2009. Since then, she has worked at a number of Calgary and Vancouver agencies before joining WS in 2019.

Her mix of client-side and agency experience has given her a holistic understanding of strategic marketing challenges. But most will say her ability to mentally track multiple elements on dozens of projects in real-time is her true superpower. When she’s not busy planning her next tropical vacation, Carla wonders what really makes people tick.

Facts about Carla

  • She is a certified yoga instructor, loves cooking, running, biking, hiking, and skiing, and has secret talents in graphic design and event planning.
  • Carla has volunteered with Alliances in Marketing, the BCAMA, nabs, and Ad Rodeo, is a proud alumna of Alpha Gamma Delta, and is currently pursuing her Strategic Management certification at the U of C.