We’re looking for a seasoned Director of Communications (DoC). If you’re passionate, smart, strategic and great to work with keep reading. If you can’t check those boxes, this isn’t the job for you.

The DoC is responsible for directing a team, which works closely with insights/analytics, strategy and creative groups to develop and deploy innovative approaches to reach the right target audience in the most effective way possible. The DoC assess the impact and suitability of different types of media, content and PR for targeting specific customer audiences. This is a dynamic/mentor type role with an understanding of the financial management and ROI of marketing execution in media, PR and the interworking of content and digital advertising. Experience with automated marketing would also be considered an asset.

The DoC works closely with the director of insights and analytics and other team members to develop media strategies that are based on timing, audience size, budget, campaign goals and KPIs.

With a solid understanding of Public Relations and media, DoC’s are required to develop relationships with publication outlets. This includes various vendors, media outlets and the media community at large, to help build WS’s reputation and expertise in this area, and to negotiate the best media value for the client.

DoC’s collect and analyse information about different media channels and media/content/PR trends, with regards to consumer behaviour, circulation, audience trends and the impact of different methods.

As the DoC, you’ll lead and mentor a team that will be responsible for executing and delivering communication plans across all mediums. This team will exist of talented social content strategists, content creators, public relations strategists, paid search and lead generation experts.

The DoC is also responsible for consulting, advising and building relationships with the WS VP team and President.

The DoC must be able to balance their day to day between the work, and leadership of the team and WS’s culture. The DoC is responsible for team mentorship, growth, guidance, and knowledge of their team’s work. This can include celebrating the wins along with the ability to have any disciplinary discussions if required.

Key Responsibilities

The main responsibilities of a DoC comprise:

  • Directing the functionalities of media development, collaborating with team members, creating work environment, meeting work expectations, and discussing team goals and achievements
  • Communicating to all staff when they have had a win
  • Communicating to communications staff when discipline is needed
  • Presenting in new business and client presentations
  • Accommodating the client’s needs and requirements as per the marketing goals and strategies, creating unique media concepts in accordance with the client’s promotional scheme
  • Developing and writing briefs, preparing its detailed presentation report, and assigning various responsibilities to team members for carrying out the project effectively
  • Keeping track of latest advancement in technologies and trends used in communications
  • Keeping track and networking in award groups
  • Directing activities for professional development of organizational team members, conducting creative workshops for staff members, implementing corrective strategies in promotional activities, and recommending promotion of the team members based on their productivity
  • Keep the skill sets and vision of the communications team transparent to the WS staff, including where some roles overlap, and where they should not

Required Qualifications and Skills

The basic qualification required for obtaining the job as a DoC, is a post secondary education in the field of advertising; plus 5-10 years of experience in Media Planning/Buying, Content and PR or Digital paid advertising. Expertise in one of these areas is critical and a willingness to help manage a team that is expert in the other areas.

Apart from the required qualifications and experience, one is also required to demonstrate certain skills necessary for handling the responsibilities efficiently. Skills required for handling DoC responsibilities comprise:

  • Leadership and organizational skills
  • Effective time management skills
  • Creative, insightful, and interested in digital advertising
  • Working knowledge of social and digital marketing platforms
  • Detail oriented, able to work in pressure
  • Effective oral, written, and verbal communication skills
  • Certification in adwords and understanding of similar digital mediums

The position of DOC is saved for the person with a creative mind, who can merge authenticity with modernity. One is required to be innovative, creative, and tactful for carrying out the responsibilities effectively. If you wish to pursue a career in this field, the above article on executive DoC responsibilities will provide you with an in-depth knowledge on its regular duties, educational qualifications, and skills required for this position.

Does that sound like you? Then we should talk about how you can join us at WS. Contact hr@simplyws.com


You might not have heard of WS before, but maybe you have heard of Woodruff Sweitzer — our former moniker. Though our name is brand new, WS has been active in the Western Canadian market for more than 16 years. Our staff ranges from enthusiastic grads to seasoned veterans with over 30 years of industry experience.

Our team of 25 (and growing) seems to really like it here, proven by our incredibly low turnover rate. We welcome staff to work off-site though WORKshift, offer flex days, give birthdays off, provide paid volunteer time, have a professional development budget, a fat Spotify account, and this amazing thing called a “bonus program.” Sometimes, we all get together in the kitchen and eat a pile of samosas.

It’s a pretty sweet gig, and we hope you can be part of it someday. Thanks for considering WS.