We’re looking for a savvy digital buyer able to make smart data-driven decisions. Programmatic and direct experience is a must as well as working experience and certification with both Google and Facebook. All other platforms are a plus.

Position Summary

The Digital Media Buyer is a savvy individual able to make smart, data-driven decisions. They have a strong knowledge of media tools and work closely with the Media Director on media buying strategies and campaigns. They frequently work on cross functional teams internally as well as working directly with WS clients.

Responsibilities:

  • Prepare media buying strategies and plans in collaboration with the Media Director that can be clearly articulated to the team and clients with definable goals
  • Compile performance data for reporting using various tools internally and web-based tools (, Google Data Studio, spreadsheets, etc)
  • Manage media buying campaigns across various platforms (Direct, social, SEM and Programmatic)
  • Collaborate with our creative teams to enhance campaign assets as needed
  • Manage certain client relationships and participate in client meetings/discussions
  • Write ad copy with a focus on the particular platform and audience
  • Perform regular analysis and optimization of campaigns
  • Other duties as assigned

Qualifications:

  • 2+ years of experience in media buying in North America
  • Working knowledge of performance evaluation tools such as Google Analytics
  • Experience with buying media on multiple platforms – DV 360, Google Display, Facebook, DSPs, etc.)
  • Strong analytical skills and the ability to combine and/or cross-reference data from multiple platforms using various analytical tools
  • Strong organizational skills and an ability to balance multiple projects
  • Experience in budget management and reporting
  • Experience with audience and buyer persona research

Not required but would be considered an asset:

  • Google and Facebook certifications
  • Pixel tracking set up knowledge

Sound like you? If so, we’re excited to meet you. Send a brief but powerful cover letter and your resume to hr@simplyws.com

ABOUT US

You might not have heard of WS before, but maybe you have heard of Woodruff Sweitzer — our former moniker. Though our name is brand new, WS has been active in the Western Canadian market for more than 16 years. Our staff ranges from enthusiastic grads to seasoned veterans with over 30 years of industry experience.

Our team of 25 (and growing) seems to really like it here, proven by our incredibly low turnover rate. We welcome staff to work off-site though WORKshift, offer flex days, give birthdays off, provide paid volunteer time, have a professional development budget, a fat Spotify account, and this amazing thing called a “bonus program.” Sometimes, we all get together in the kitchen and eat a pile of samosas.

It’s a pretty sweet gig, and we hope you can be part of it someday. Thanks for considering WS.

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