WS is a collective of some of the best marketing experts committed to propelling brands further, faster. With over 17 years of experience creating omni-channel outcomes for clients across North America, our curious nature has created a highly successful approach to reaching powerful and meaningful results. Simply put, we are strategic providers of formidable marketing outcomes. Working at WS will enable you to combine your talents, passions, and professional acumen with a commitment to making a real difference on a highly collaborative and talented team. Come join us and make your mark in marketing and the world.

Summary

The Account Director (AD) is ultimately responsible for the success and long term working relationship with the respective client and our internal teams. Reporting to the VP, Accounts, the AD uses their natural leadership to bring the client’s business to life for WS’ teams. Their ability to see the big picture for the client and the agency is also critical to the execution of WS caliber work. The AD understands and is sensitive to the roles of each person in creative and communications, from insights to strategy, and from creative to media. They bring the team together and are accountable for bridging the gap between the client’s challenges and WS’s expertise. The AD is a visionary, guiding the client into the future. They set and guide the plan, but don’t execute it – they don’t get stuck in the weeds.

The AD ensures that client needs are met by working with Account Managers and/or Account Executives, and by maintaining a high level of direct contact with clients. The AD shares with the VP, Accounts in the final responsibility for growth and profitability of the assigned accounts. They meet regularly with the VP, Accounts in overseeing all company activity and produced material.

It is expected that they command strength and competence in marketing, verbal and written communications skills, analytical thinking, personal organization and interpersonal relationships. This position requires an understanding of the WS marketing/communications model and a keen sense of new growth opportunities within their client accounts.

The AD understands the client’s business – so well – in fact, they could work on the client side. They also understand the importance of relationships so well that the client would want to work at WS to be a part of the team. They help foster both directions.

Responsibilities

  • Has an extensive knowledge of all roles at WS and understands how they fit into the team
  • Knowledgeable in how WS makes money and knows the clear mandate from finance
  • Shares the responsibility for overall financial and corporate administration of the company’s goals with the VP, Accounts
  • Knowledgeable in the WS workflow and account team processes
  • Knowledgeable and able to speak to any plan and/or Statement of Work agreements between WS and the client
  • Fluent in digital first landscape
  • Key influencer in the engagement of all agency personnel – to implement the best work
  • Ensures client relations are positive and stable; shares with the VP, Accounts any potential problems with client/agency relations, budget overruns, etc.
  • Tasked with creating new organic growth within current clients, finding ways to leverage and create opportunities for agency growth within the client and may also be tasked with onboarding new clients (creating and maintaining new relationships) as well
  • Fluent in all activities on the account and meets regularly with Account Managers and/or Account Executives to ensure we are meeting ongoing client needs
  • Works with strategy and insights team to create client plans, works with account service and creative/communications team to implement plans
  • Engages with the creative campaign’s conceptual direction to ensure marketing objectives remain in focus
  • Ensures client needs have the appropriate account team support through discussion with VP, Accounts
  • Reviews overall campaign facets before submission to clients
  • Ensures that final products meet agency standards
  • Attends and informs client briefing meetings
  • Develops plan, budget and timing with Account Managers, Account Executives and Pricing Manager
  • Liaises with Account Managers and/or Account Executives, other WS teams on client direction, tactics and budget and next step thinking in terms of work and challenges
  • Reviews concept, copy and layouts – provides feedback to Account Managers and Account Executives
  • Reviews billings and monitors accounts receivable and ensures financial management meets agency standards
  • Carries the relationship between the client and all agency personnel, allowing other agency touch-points to flourish to build a confident, long term relationship
  • Assists with interviews for executive and support positions
  • Develops high trust with senior roles across WS to validate thinking, align goals and ensure progress in client work

Qualifications

  • An education in marketing, PR, communications or project management
  • 5+ years of agency experience or in a marketing coordinator or marketing manager role
  • 2+ years in a team lead or marketing manager role
  • Strong project management and organizational skills
  • Outstanding communication (verbal and written) and decision-making skills
  • Enjoys problem solving, big or small, and acting as a knowledge resource for the team
  • Comfortable leading and motivating a team
  • Ability to manage and support multiple projects with competing deadlines
  • Excellent customer service and relationship management skills
  • Comfortable working in a fast-paced environment, able to adapt quickly to change

Sound like you? If so, we’re excited to meet you. Send a brief but powerful cover letter and your resume to hr@simplyws.com

ABOUT US

You might not have heard of WS before, but maybe you have heard of Woodruff Sweitzer — our former moniker. Though our name is brand new, WS has been active in the Western Canadian market for more than 16 years. Our staff ranges from enthusiastic grads to seasoned veterans with over 30 years of industry experience.

Our team of 25 (and growing) seems to really like it here, proven by our incredibly low turnover rate. We welcome staff to work off-site though WORKshift, offer flex days, give birthdays off, provide paid volunteer time, have a professional development budget, a fat Spotify account, and this amazing thing called a “bonus program.” Sometimes, we all get together in the kitchen and eat a pile of samosas.

It’s a pretty sweet gig, and we hope you can be part of it someday. Thanks for considering WS.