WS is a collective of some of the best marketing experts committed to propelling brands further, faster. With over 18 years of experience creating omni-channel outcomes for clients across North America, our curious nature has created a highly successful approach to reaching powerful and meaningful results. Simply put, we are strategic providers of formidable marketing outcomes. Working at WS will enable you to combine your talents, passions, and professional acumen with a commitment to making a real difference on a highly collaborative and talented team. Come join us and make your mark in marketing and the world.

Job Title: Account Director
Department: Client Partnerships
Reports to: Chief Growth Officer
Supervisory Responsibilities: Account Executive
External Relationships: Clients as assigned, vendors, freelancers
Budgetary Responsibilities: Supports deliverable preparation for client projects, manages budget for specific market segment

Description of Role

The Account Director is ultimately responsible for the success and long-term working relationship of a premier, global provider of crop protection services and our internal teams. Reporting to the Chief Growth Officer, the Account Director uses their natural leadership to bring the client’s business to life for WS’ teams. Their ability to see the big picture for the client and the agency is also critical to bring award winning campaigns to life. The Account Director understands and is sensitive to the roles of each person in creative and communications, from insights to strategy, and from creative to media. They bring the team together and are accountable for bridging the gap between the client’s challenges and WS’s expertise. The Account Director is a visionary, guiding the client into the future. They set and guide the plan, but don’t execute it – they don’t get stuck in the weeds.

The Account Director ensures that client needs are met by working with Account Managers and/or Account Executives, and by maintaining a high level of direct contact with clients. The Account Director shares with the Chief Growth Officer in the final responsibility for growth and profitability of the client. They will meet regularly with the Chief Growth Officer in overseeing all company activity and produced material.

It is expected that they command strength and competence in marketing within the agriculture industry, verbal and written communications skills, analytical thinking, personal organization and interpersonal relationships. This position requires an understanding of the WS marcom model and a keen sense of new growth opportunities within their client account.

Key Accountabilities

  • Knows all agency roles and understands the differences between them
  • Knowledgeable in how WS makes money and knows the clear mandate from finance
  • Shares with the Chief Growth Officer, the responsibility for overall financial and corporate administration of the company’s goals
  • Develops annual marcom plans, budget and timing with Account Managers, Account Executives and the finance team
  • Knowledgeable in the client workflow and account team process
  • Knowledgeable and able to speak to any marcom plan and/or Statement of Work agreements between WS and the client
  • Fluent in digital first landscape
  • Key influencer in the engagement of all agency personnel – to implement the best work
  • Ensures client relations are positive and stable; shares with the Chief Growth Officer any potential problems with client/agency relations, budget overruns, etc.
  • Tasked with creating new organic growth within current clients, finding ways to leverage and create opportunities for agency growth within the client
  • Tasked with onboarding new account team members as well as new client representatives to understand the agency process (creating and maintaining new relationships)
  • Fluent in all activities on the account and meets regularly with Account Managers and/or Account Executives to ensure we are meeting ongoing client needs
  • Works with Business Intelligence team to create client marcom plans, creative briefs and works with account service and creative, media, digital, PR and social teams to implement plans
  • Engages with the creative campaign’s conceptual direction to ensure marketing objectives remain in focus
  • Ensures client needs have the appropriate account team support through discussion with the Chief Growth Officer 
  • Reviews overall marcom activity output (concept, copy and layouts) – provides feedback to Account Managers and Account Executives before submission to clients
  • Ensures that final products meet agency standards
  • Attends and informs client briefing meetings 
  • Liaises with Account Managers and/or Account Executives, other agency teams on client direction, tactics and budget and next step thinking in terms of work and challenges
  • Reviews billings and monitors accounts receivable and ensures financial management meets agency standards
  • Carries the relationship between the client and all agency personnel, allowing other agency touch-points to flourish to build a confident, long term relationship
  • Interviews applicants for executive and support positions 
  • Develops high trust with senior roles across the client and agency leads, align goals and ensure progress in client work

Qualifications

  • 7+ years of agency experience as an Account Supervisor/Account Director or in a Marketing role as a Marketing Manager, Marketing Project Manager
  • Bachelor of Commerce, specifically marketing or advertising
  • Agriculture knowledge (crop protection) 
  • Strong project management and organization skills
  • Proven ability to develop and execute digital-first marketing communications plans
  • Excellent communication and decision-making skills
  • Strategic thinker
  • Business acumen
  • Ability to build rapport and strong relationships with team members and clients quickly
  • Proactive and self-motivated 
  • Strong budget management skills
  • Ability to quickly adapt to change and work in a fast-paced environment
  • Assertive and able to take charge of a situation when appropriate with the ability to lead, motivate and influence others 
  • Proficiency in analyzing marketing performance and developing actionable insights

Sound like you? If so, we’re excited to meet you. Send a brief but powerful cover letter and your resume to hr@simplyws.com

ABOUT US

WS has been active in the Canadian market for more than 20 years. Our team ranges from enthusiastic grads to seasoned veterans with over 30 years of industry experience.

Our diverse team of 20 (and growing) seems to really like it here, proven by our incredibly low turnover rate. Our team works from all different parts of the country and collaborate to bring ideas to life through technology.

We offer half day Fridays, that’s an extra half day to your weekend…we also offer flex days, give birthdays off, provide paid volunteer time, have a professional development budget, great social events, and this amazing thing called a “bonus program.” Sometimes, we all get together online for an event and the company pays for our food delivery to support local businesses.

It’s a pretty sweet gig, and we hope you can be part of it someday. Thanks for considering WS..